If you have an established website, John’s claims of quickly getting sales may be true.

His position that Amazon is going to be replaced by a bunch of people selling their books directly from their own website overlooks the value that Amazon brings to customers and their print on demand functionality through Create Space. It probably works that way for him with an established site that is ranked well and well indexed, but the average person isn’t going to be able to create a site with the free hosting that comes with their cable modem and quickly start getting traffic much less actual sales. This statement leads me to believe that he doesn’t have a very good grasp on how search engine placement works. Websites are promoted as the ultimate way to market your books and John suggests that you will probably get your first order within a few hours of putting your book up for sale. With this type of markup he can afford to sell many fewer books while still making a reasonable amount of profit. He sells his books for $29 to $39 and they cost him $2 to $3 to print. Once you know about how many to expect to sell, he suggests getting a printer to make your books. His recommendations are great for people wanting to bootstrap a product and to keep from investing a lot money before you know what demand will be. John Reed encourages you to write a book and sell it before you even print a single copy. At first this seemed a bit odd, but it does make the book easy to scan and find just the portions that you want to read. Pretty much every paragraph contains its own subheading.

At the same time, he backs up what he says with data and experience so it isn’t like he is just pulling ideas of out the air. It often reads more like a rant than what you’d expect in a book. He makes some good points and he gives lots of examples of how he makes significantly more money by not selling in bookstores. Basically John Reed thinks selling through bookstores and through Amazon is a huge waste of money because so much of the profit ends up in other’s pockets. It is an interesting read, so I wanted to review it. Reed’s book called How to Write, Publish & Sell Your Own How-To Book.

John t reed kiyosaki